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Breakfast Cereals in Mexico

  • October 2015
  • -
  • Euromonitor International
  • -
  • 41 pages

The 8% IEPS tax, Impuesto Especial Sobre Producción y Servicios (Special Tax on Production and Services), was introduced in January 2014 on those products with a calorie content of more than 275kcal per 100g. As a result many categories within breakfast cereals fought to keep growing. However, by downsizing products to encourage sales from price sensitive customers, offering healthy modifications in formulas, along with several promotions, breakfast cereals was able to avoid a further...

Euromonitor International's Breakfast Cereals in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Mexico
BREAKFAST CEREALS IN MEXICO
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Nestle Mexico SA De Cv in Packaged Food (mexico)
Strategic Direction
Key Facts
Summary 1 Nestle Mexico SA de CV: Key Facts
Summary 2 Nestle Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 3 Nestle Mexico SA de CV: Competitive Position 2015
Wal-mart De Mexico Sab De Cv in Packaged Food (mexico)
Strategic Direction
Key Facts
Summary 4 Wal-Mart de Mexico SAB de CV: Key Facts
Summary 5 Wal-Mart de Mexico SAB de CV: Operational Indicators
Internet Strategy
Private Label
Summary 6 Wal-Mart de Mexico SAB de CV: Private Label Portfolio
Competitive Positioning
Summary 7 Wal-Mart de Mexico SAB de CV: Competitive Position 2015
Executive Summary
Despite Economic Challenges Packaged Food Recovers
the Economy and Health Campaigns Shape Consumer Purchases
Packaged Food in Mexico Continues To Be Headed by Domestic Players
Convenience Stores and Discounters Expand the Modern Grocery Channel
Economic and Sociodemographic Changes Favour Packaged Food
Key Trends and Developments
Economic Uncertainty and Taxes Shape Consumers' Shopping Habits in 2015
Packaged Food Manufacturers React To Tax Increases by Offering Smaller Formats
Consumers Look for Smart Substitutes in Snacks and Breakfast Food
Prepared Salads and Extra-fast Meals Gain Momentum
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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