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Breakfast & Cereal

Summary

Table of Contents

  • Publication date: January 2013
  • Report size: 54 pages
Keywords : breakfast cereal, RTE Cereal

Consumers are increasingly concerned about the health benefits of the meals that they eat for breakfast, and breakfast cereals are perceived to be a healthy choice. As cereals are considered to be healthy and are very convenient due to their easy preparation, many consumers have begun opting for such products instead of baked goods which are traditionally consumed for breakfast. Moreover, new launches, grow ing product... Euromonitor Inte...

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... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...


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