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Breakfast Cereals in Morocco

  • October 2014
  • -
  • Euromonitor International
  • -
  • 53 pages

Breakfast cereals are still regarded as products intended for children in Morocco. This pushed manufacturers in this category to offer new products with health and wellness features, like Fitness, Fitness Choco and Mr Kanny Slim Flakes in order to attract a large number of health conscious young adults who are looking for high carbohydrates and protein sources for their training and fitness purposes. Moreover, manufacturers also launched small-sized cereal packs in order to attract a large...

Euromonitor International's Breakfast Cereals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Breakfast Cereals in Morocco
BREAKFAST CEREALS IN MOROCCO

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2009-2014
Table 2 Sales of Breakfast Cereals by Category: Value 2009-2014
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
Table 7 Distribution of Breakfast Cereals by Format: % Value 2009-2014
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Gaumar Maroc in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Gaumar Maroc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Gaumar SARL: Competitive Position 2014
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 3 Jessy Diffusion: Key Facts
Summary 4 Jessy Diffusion: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Jessy diffusion: Competitive Position 2014
Executive Summary
Healthy Growth in Packaged Food Is Maintained by Growing Household Demand
Product Diversification and Discounts Increase Consumers' Spending in 2014
Domestic Players Still Outperform International Players in 2014
Small Grocery Retailers Are Most Frequented by Moroccans in 2014
Healthy Performance Is Expected Over the Forecast Period 2014-2019 in Morocco
Key Trends and Developments
Consumers' Lifestyles in Morocco Are Changing, With A General Shift in Food Consumption From Unpackaged To Packaged Food
the Health and Wellness Trend Attracts Moroccan Consumers To Packaged Food
Domestic Vs Multinational Manufacturers in Morocco
Retailing in Morocco
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
Table 27 Sales of Meal Solutions by Category: Value 2009-2014
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2009-2014
Table 47 Sales of Packaged Food by Category: Value 2009-2014
Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 53 Penetration of Private Label by Category: % Value 2009-2014
Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 6 Research Sources












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