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Breakfast Cereals in Poland

  • December 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Breakfast cereals continued to enjoy positive growth in Poland in 2016, with demand for quick and relatively healthy food supporting sales. The more traditional Polish breakfast, which includes meat, sandwiches and dairy, is often considered as too time-consuming. The improving quality of breakfast cereals, which included added vitamins, minerals and complex carbohydrates, was the most important factor to support growth.

Euromonitor International’s Breakfast Cereals in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Poland
BREAKFAST CEREALS IN POLAND
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Auchan Polska Sp Zoo in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 1 Auchan Polska Sp Zoo: Key Facts
Summary 2 Auchan Polska Sp Zoo: Operational Indicators
Internet Strategy
Private Label
Summary 3 Auchan Polska Sp Zoo: Private Label Portfolio
Competitive Positioning
Summary 4 Auchan Polska Sp Zoo: Competitive Position 2015
Jeronimo Martins Polska SA in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Competitive Positioning
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2016
Sante A Kowalski Sp J in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 8 Sante A Kowalski Sp J: Key Facts
Summary 9 Sante A Kowalski Sp J: Operational Indicators
Competitive Positioning
Summary 10 Sante A Kowalski Sp J: Competitive Position 2016
Tesco Polska Sp Zoo in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 11 Tesco Polska Sp Zoo: Key Facts
Summary 12 Tesco Polska Sp Zoo: Operational Indicators
Competitive Positioning
Summary 13 Tesco Polska Sp Zoo: Competitive Position 2016
Executive Summary
Continual Deflation in Poland in 2016 Hinders Sales of Packaged Food
the Search for Healthy Products Fuels A Sales Increase in Packaged Food
International Companies Dominate With Private Label Their Main Sales Generator
Independent Small Grocers Declines in Favour of Modern Grocery Retailers
Sales of Packaged Food Are Set To Remain in Line With Review Period Sales
Key Trends and Developments
the Increasing Presence of Healthy Products Fuels Sales of Packaged Food
the Importance of Convenience Among Poles Rises
Brand Loyalty Slowly Decays While Customer-company Relations Improve
the Internet and Offline Channels Compete for Sales
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources

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