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Breakfast Cereals in Romania

  • November 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

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With more money to spend, rising product quality and the lure of strong brands, Romanians allocated more money for breakfast cereals in 2016. The category benefited from the rebounding economy of the country. Also, the price range for products within breakfast cereals is vast, which provides plenty of opportunities to trade up, and with rising disposable incomes shoppers were glad to do just that. In addition, due to the health and wellness trend, there was a significant move in 2016 towards...

Euromonitor International’s Breakfast Cereals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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