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Breakfast Cereals in Singapore

  • October 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

2015 and 2016 saw the on-the-go breakfast trend shaping new product developments within breakfast cereals as international brands such as Alpen and Quaker remained at the forefront of such innovation. In November 2015, PepsiCo International launched its new range of Quaker on-the-go hot cereals under the name Quaker Instant Oatmeal. Available in four flavours, this new product is sold in portable thin wall plastic containers at 7-Eleven outlets. Alpen also offered hot cereals in similar...

Euromonitor International’s Breakfast Cereals in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Singapore
BREAKFAST CEREALS IN SINGAPORE
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Fandn Foods (s) Pte Ltd in Packaged Food (singapore)
Strategic Direction
Key Facts
Summary 1 FandN Foods (S) Pte Ltd: Key Facts
Competitive Positioning
Summary 2 FandN Foods (S) Pte Ltd: Competitive Position 2016
Kraft Foods (s) Pte Ltd in Packaged Food (singapore)
Strategic Direction
Key Facts
Summary 3 Kraft Foods (S) Pte Ltd: Key Facts
Competitive Positioning
Summary 4 Kraft Foods (S) Pte Ltd: Competitive Position 2016
Nestle Singapore Pte Ltd in Packaged Food (singapore)
Strategic Direction
Key Facts
Summary 5 Nestle Singapore Pte Ltd: Key Facts
Competitive Positioning
Summary 6 Nestle Singapore Pte Ltd: Competitive Position 2016
Ntuc Fairprice Co-operative Pte Ltd in Packaged Food (singapore)
Strategic Direction
Key Facts
Summary 7 NTUC FairPrice Co-operative Pte Ltd: Key Facts
Internet Strategy
Private Label
Summary 8 NTUC FairPrice Co-operative Pte Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 NTUC FairPrice Co-operative Pte Ltd: Competitive Position 2015
Executive Summary
Packaged Food Records Slightly Slower Retail Value Growth in 2016
Restructuring Within Consumer Foodservice Presents Opportunities for Packaged Food
Fortification and Health Claims Remain Key To Product Differentiation
Grocery Retailers Channels Continue To Grow More Diverse in 2016
Packaged Food Set To Post Positive Value Growth Over the Forecast Period
Key Trends and Developments
Singapore Government Looks To Reduce the Risk of Diabetes
Manufacturers Focus on More Targeted Product Fortification and Health Claims
Green Practices Take Root in Singapore, With Ntuc Fairprice Taking the Lead
Rising Costs of Consumer Foodservice Triggers Positive Developments Within Ready Meals and Vending Machines
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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