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Breakfast Cereals in South Africa

  • October 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

Towards the end of the review period there was a flurry of manufacturer activity within functional RTE porridges, with these products seeking to meet consumer demand for functional nutrition in breakfast cereals. Futurelife has been available for a number of years but gained increased consumer interest in the last couple of years of the review period when it expanded distribution beyond Dis-Chem parapharmacies/drugstores and into supermarkets and hypermarkets. In 2014, South Africa meanwhile...

Euromonitor International's Breakfast Cereals in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in South Africa
BREAKFAST CEREALS IN SOUTH AFRICA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Pioneer Foods (pty) Ltd in Packaged Food (south Africa)
Strategic Direction
Key Facts
Summary 1 Pioneer Foods (Pty) Ltd: Key Facts
Summary 2 Pioneer Foods (Pty) Ltd: Operational Indicators
Competitive Positioning
Summary 3 Pioneer Foods (Pty) Ltd: Competitive Position 2015
Premier Foods (pty) Ltd in Packaged Food (south Africa)
Strategic Direction
Key Facts
Summary 4 Premier Foods (Pty) Ltd: Key Facts
Competitive Positioning
Summary 5 Premier Foods (Pty) Ltd: Competitive Position 2015
Tiger Consumer Brands Ltd in Packaged Food (south Africa)
Strategic Direction
Key Facts
Summary 6 Tiger Consumer Brands Ltd: Key Facts
Summary 7 Tiger Consumer Brands Ltd: Operational Indicators
Competitive Positioning
Summary 8 Tiger Consumer Brands Ltd: Competitive Position 2015
Executive Summary
Packaged Food Achieves Strong Value Growth in 2015
Convenience and Added-value Drive Packaged Food Sales in 2015
Manufacturers Implement Price Promotions in Order To Drive Volume Sales in 2015
Convenience Drives Retailer Store Footprint and Product Mix in 2015
Steady Growth Forecast for South African Packaged Food
Key Trends and Developments
Growing Convenience Trend Drives More Snacking Opportunities in 2015
Indulgence and Added-value Drive Sales in 2015
Busy Lifestyles Lead To Convenience-driven Packaging Innovation in 2015
Health and Wellness Trend Remains A Key Element in Packaged Food in South Africa
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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