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Breakfast Cereals in South Korea

  • November 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

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In overall breakfast cereals, consumers’ loss of interest in breakfast cereals for breakfast continued into 2016 amid the flood of new ready meals products. In addition, since 2014, consumers had doubts about cereals brands after the safety issues with the Post brand. Because of all this, breakfast cereals could not overcome its negative growth rate in 2016. Only muesli and granola as an emerging category recorded 17% value growth, but it accounted for just 6% of total breakfast cereals value...

Euromonitor International’s Breakfast Cereals in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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