Breakfast Cereals Market Analysis in Sweden

  • December 2013
  • -
  • Euromonitor International
  • -
  • 58 pages

This positioning seeks to broaden consumer perceptions of breakfast cereals as products that can be consumed at different times in the day and not just at breakfast. The launch of Kellogg’s Special K Dark Chocolate and Strawberry in 2009, which was designed to appeal to female consumer demand for healthy evening snacks, highlights...

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Breakfast Cereals industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Breakfast Cereals in Sweden

September 2010
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Breakfast Cereals by Segment : Volume from 2005 to 2010
Data table 2 Sales of Breakfast Cereals by Segment : Value from 2005 to 2010
Data table 3 Sales of Breakfast Cereals by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Breakfast Cereals by Segment : % Value Growth from 2005 to 2010
Data table 5 Breakfast Cereals Market Shares from 2005 to 2009
Data table 6 Breakfast Cereals Brand Shares from 2006 to 2009
Data table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis from 2005 to 2010
Data table 8 Projection Sales of Breakfast Cereals by Segment : Volume from 2010 to 2015
Data table 9 Projection Sales of Breakfast Cereals by Segment : Value from 2010 to 2015
Data table 10 Projection Sales of Breakfast Cereals by Segment : % Volume Growth from 2010 to 2015
Data table 11 Projection Sales of Breakfast Cereals by Segment : % Value Growth from 2010 to 2015
Scan Ab - Packaged Food - Sweden
Strategic Direction
Key Facts
Summary 1 Scan AB: Key Facts
Summary 2 Scan AB: Operational Indicators
Company Background
Production
Summary 3 Scan AB: Production Statistics 2008
Competitive Positioning
Executive Summary
Slowdown in Retail Value Growth
Consumer Health Concerns Evolving
Wide and Varied Competitive Environment
Mass Grocery Retail Channels Dominate
Continued Value Growth Expected
Key Trends and Developments
Fat Is Back
Heart-healthy Calcium Could Breathe New Life Into Swedish Milk Sales
Economic Downturn
Concentrated Grocery Retailer Segment
Increase in Single Person Households
Serving the Demands of the Immigrant Population
Market Data
Data table 12 Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 13 Sales of Packaged Food by Segment : Value from 2005 to 2010
Data table 14 Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 15 Sales of Packaged Food by Segment : % Value Growth from 2005 to 2010
Data table 16 GBO Shares of Packaged Food from 2005 to 2009
Data table 17 NBO Shares of Packaged Food from 2005 to 2009
Data table 18 NBO Brand Shares of Packaged Food from 2006 to 2009
Data table 19 Penetration of Private Label by Segment from 2005 to 2009
Data table 20 Sales of Packaged Food by Distribution Format: % Analysis from 2005 to 2010
Data table 21 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2010
Data table 22 Projection Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 23 Projection Sales of Packaged Food by Segment : Value from 2010 to 2015
Data table 24 Projection Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Data table 25 Projection Sales of Packaged Food by Segment : % Value Growth from 2010 to 2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 26 Foodservice Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 27 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 28 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 29 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 30 Sales of Impulse and Indulgence Products by Segment : Volume from 2005 to 2010
Data table 31 Sales of Impulse and Indulgence Products by Segment : Value from 2005 to 2010
Data table 32 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2005 to 2010
Data table 33 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2005 to 2010
Data table 34 Market Shares of Impulse and Indulgence Products from 2005 to 2009
Data table 35 Brand Shares of Impulse and Indulgence Products from 2006 to 2009
Data table 36 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2010 to 2015
Data table 37 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2010 to 2015
Data table 38 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2010 to 2015
Data table 39 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2010 to 2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 40 Sales of Nutrition/Staples by Segment : Volume from 2005 to 2010
Data table 41 Sales of Nutrition/Staples by Segment : Value from 2005 to 2010
Data table 42 Sales of Nutrition/Staples by Segment : % Volume Growth from 2005 to 2010
Data table 43 Sales of Nutrition/Staples by Segment : % Value Growth from 2005 to 2010
Data table 44 Market Shares of Nutrition/Staples from 2005 to 2009
Data table 45 Brand Shares of Nutrition/Staples from 2006 to 2009
Data table 46 Projection Sales of Nutrition/Staples by Segment : Volume from 2010 to 2015
Data table 47 Projection Sales of Nutrition/Staples by Segment : Value from 2010 to 2015
Data table 48 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2010 to 2015
Data table 49 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2010 to 2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 50 Sales of Meal Solutions by Segment : Volume from 2005 to 2010
Data table 51 Sales of Meal Solutions by Segment : Value from 2005 to 2010
Data table 52 Sales of Meal Solutions by Segment : % Volume Growth from 2005 to 2010
Data table 53 Sales of Meal Solutions by Segment : % Value Growth from 2005 to 2010
Data table 54 Market Shares of Meal Solutions from 2005 to 2009
Data table 55 Brand Shares of Meal Solutions from 2006 to 2009
Data table 56 Projection Sales of Meal Solutions by Segment : Volume from 2010 to 2015
Data table 57 Projection Sales of Meal Solutions by Segment : Value from 2010 to 2015
Data table 58 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2010 to 2015
Data table 59 Projection Sales of Meal Solutions by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 4 Research Sources

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