Breakfast & Cereal
Table of Contents
This positioning seeks to broaden consumer perceptions of breakfast cereals as products that can be consumed at different times in the day and not just at breakfast. The launch of Kellogg’s Special K Dark Chocolate and Strawberry in 2009, which was designed to appeal to female consumer demand for healthy evening snacks, highlights... Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at...More »
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Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning ...
Synopsis The report provides a review of the latest news and key events in the global bakery & cereals market during December 2013. Summary Using this report, marketers will effectively gain an insight ...
The 2014 Worldwide Breakfast Cereal Manufacturing Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. ...
... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...
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