Breakfast & Cereal
Table of Contents
This positioning seeks to broaden consumer perceptions of breakfast cereals as products that can be consumed at different times in the day and not just at breakfast. The launch of Kellogg’s Special K Dark Chocolate and Strawberry in 2009, which was designed to appeal to female consumer demand for healthy evening snacks, highlights... Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at...More »
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Plimsoll's BREAKFAST CEREAL MANUFACTURERS (Global) analysis is the most definitive and accurate study of the BREAKFAST CEREAL MANUFACTURERS (Global) sector in 2013. The report is split into two sections ...
Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning ...
The profile also contains descriptions of the key companies including key financial metrics and analysis of competitive pressures within the industry . Essential resource for top-line data and analysis ...
... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...
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