Table of Contents
Healthy eating is the major trend in breakfast cereals in 2016, with many products coming under criticism for their high levels of sugar and salt in an overall increasingly health-conscious culture. Numerous new launches attempted to entice consumers who are keen to pursue a healthier lifestyle by offering breakfast cereals products that are at the same time both nutritious and healthy. However, the health trend is not the only challenge in breakfast cereals, as a declining number of Swiss...
Euromonitor International’s Breakfast Cereals in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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