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Breakfast Cereals in Thailand

  • November 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

In 2016, more Thais became aware that breakfast is an important meal of the day. Coupled with hectic lifestyles calling for convenient solutions, as well as demand for healthier products, breakfast cereals achieved a rise in popularity among locals. As such, the retail value growth of 4% in 2016 for breakfast cereals was higher than that of 2015.

Euromonitor International’s Breakfast Cereals in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Thailand
BREAKFAST CEREALS IN THAILAND
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Nestle (thai) Ltd in Packaged Food (thailand)
Strategic Direction
Key Facts
Summary 1 Nestle (Thai) Ltd: Key Facts
Summary 2 Nestle (Thai) Ltd: Operational Indicators
Competitive Positioning
Summary 3 Nestle (Thai) Ltd: Competitive Position 2016
Executive Summary
Economic Recovery Is Gradual Yet Steady, Improving Consumers' Spending Confidence
Health-consciousness and the Rise of Asian Cuisine Impact Packaged Food in 2016
the Top 10 Players Remain the Same, Whilst New Entrants Intensify the Competition
Non-store Retailing of Packaged Food Posts Double-digit Growth in 2016
Optimistic Growth Expected for 2016-2021
Key Trends and Developments
the Competition Becomes More Aggressive in A Market Pressured by Economic Volatility and Weakened Consumer Spending
Rising Demand for Convenience Has Various Effects on Distribution
Consumers Gain Greater Exposure To Health and Wellness Information and New Products Through Social Media
Japanese and Korean Flavours Are Increasingly Common in Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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