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Breakfast Cereals in the Czech Republic

  • October 2015
  • -
  • Euromonitor International
  • -
  • 37 pages

Developing health and wellness trend supports increasing consumption of breakfast cereals in the country. More Czech households opted for breakfast cereals in the morning during 2015 as they are healthy and easy to prepare. The target group remained children, teenage girls and young active consumers between 20- and 40-years-old. Breakfast cereals for adults continued to gain an interest from both manufacturers and Czech consumers during 2015. Mini cereal biscuits (other RTE cereals) proceeded...

Euromonitor International's Breakfast Cereals in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in the Czech Republic
BREAKFAST CEREALS IN THE CZECH REPUBLIC
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Emco Spol Sro in Packaged Food (czech Republic)
Strategic Direction
Key Facts
Summary 1 Emco spol sro: Key Facts
Summary 2 Emco spol sro: Operational Indicators
Competitive Positioning
Summary 3 Emco spol sro: Competitive Position 2015
Kaufland Ceska Republika Vos in Packaged Food (czech Republic)
Strategic Direction
Key Facts
Summary 4 Kaufland Ceska Republika vos: Key Facts
Summary 5 Kaufland Ceska Republika vos: Operational Indicators
Internet Strategy
Private Label
Summary 6 Kaufland Ceska Republika vos: Private Label Portfolio
Competitive Positioning
Summary 7 Kaufland Ceska Republika vos: Competitive Position 2014
Mondelez Czech Republic Sro in Packaged Food (czech Republic)
Strategic Direction
Key Facts
Summary 8 Mondelez Czech Republic sro: Key Facts
Summary 9 Mondelez Czech Republic sro: Operational Indicators
Competitive Positioning
Summary 10 Mondelez Czech Republic sro: Competitive Position 2015
Executive Summary
Consumers Remain Restrained But Show Greater Willingness To Spend
Wellness Trend Evident But Czech Consumers Still Love Crisps and Full-fat Dairy
Orkla Group Purchases Hame From Nordic Partners
Hypermarkets Remain Most Important, Internet Sales Gain Attention
Slow But Stable Prospects for Packaged Food
Key Trends and Developments
Demand for More Quality Products, Both Branded and Private Label
Wellness Products See Green Light But Demand Remains for Crisps and Full-fat Dairy
Internet Sales of Packaged Food on A Rise
Protection of Suppliers Against Unfair Practices of Some Retail Chains
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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