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Breakfast Cereals in the Philippines

  • October 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

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Breakfast cereals has much room for expansion, especially towards the low-end of the market, given the partiality of Filipinos for rice meals or baked goods for breakfast. In 2016, breakfast cereals registered current value growth of 7% and retail volume growth of 4%, which are both on par with the performance of 2015, with a marginal increase. This is because breakfast cereals is likely to benefit from the opportunity for it to expand its customer base supported by the growing desire among...

Euromonitor International’s Breakfast Cereals in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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