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Breakfast Cereals in the Philippines

  • October 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Breakfast cereals has much room for expansion, especially towards the low-end of the market, given the partiality of Filipinos for rice meals or baked goods for breakfast. In 2016, breakfast cereals registered current value growth of 7% and retail volume growth of 4%, which are both on par with the performance of 2015, with a marginal increase. This is because breakfast cereals is likely to benefit from the opportunity for it to expand its customer base supported by the growing desire among...

Euromonitor International’s Breakfast Cereals in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in the Philippines
BREAKFAST CEREALS IN THE PHILIPPINES
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Liwayway Marketing Corp in Packaged Food (philippines)
Strategic Direction
Key Facts
Summary 1 Liwayway Marketing Corp: Key Facts
Competitive Positioning
Summary 2 Liwayway Marketing Corp: Competitive Position 2016
Nestle Philippines Inc in Packaged Food (philippines)
Strategic Direction
Key Facts
Summary 3 Nestle Philippines Inc: Key Facts
Summary 4 Nestle Philippines Inc: Operational Indicators
Competitive Positioning
Summary 5 Nestle Philippines Inc: Competitive Position 2016
Executive Summary
Growth in Packaged Food Slows Down Marginally in 2016
Key Players Explore New Consumer Segments
Universal Robina Corp Continues To Lead Packaged Food in 2016
Modern Grocery Retailers Is the Key Distribution Channel for Packaged Food in 2016
Better Prospects Await Packaged Food Over the Forecast Period
Key Trends and Developments
Premium Packaged Food Options Grow
Government Launches Various Initiatives Affecting the Packaged Food Market
Companies Spread Business Risk by Entering New Markets
Brands Use Different Strategies To Stimulate Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources












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