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Cheese in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Malaysian consumers are not particularly aware of the various uses of cheese, which led the category to perform relatively slowly in 2016. A lack of new product launches and marketing efforts to promote the benefits of cheese prevented the category from growing further. In addition, many imported brands focus only on high-end supermarkets as distribution channels, such as Cold Storage, Sam Groceria and Presto Grocers. On the other hand, dual working families prefer to dine out more and cook...

Euromonitor International’s Cheese in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cheese in Malaysia
CHEESE IN MALAYSIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2011-2016
Table 2 Sales of Cheese by Category: Value 2011-2016
Table 3 Sales of Cheese by Category: % Volume Growth 2011-2016
Table 4 Sales of Cheese by Category: % Value Growth 2011-2016
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2011-2016
Table 6 Sales of Unprocessed Cheese by Type: % Value 2011-2016
Table 7 NBO Company Shares of Cheese: % Value 2012-2016
Table 8 LBN Brand Shares of Cheese: % Value 2013-2016
Table 9 Distribution of Cheese by Format: % Value 2011-2016
Table 10 Forecast Sales of Cheese by Category: Volume 2016-2021
Table 11 Forecast Sales of Cheese by Category: Value 2016-2021
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2016-2021
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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