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Cheese in Romania

  • November 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

The growth of cheese in 2016 was the result of economic growth and a recovery of incomes, with changes in purchasing and consumption habits. As a consequence, 2016 witnessed a consumer switch from unpackaged cheese to packaged, especially in the case of the traditional product “telemea”, a curded cheese with a texture that can be considered similar to feta, and which is a favourite product in Romanian meals. Although unpackaged cheese dominates in Romania, the strong expansion of modern grocery...

Euromonitor International’s Cheese in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cheese in Romania
CHEESE IN ROMANIA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2011-2016
Table 2 Sales of Cheese by Category: Value 2011-2016
Table 3 Sales of Cheese by Category: % Volume Growth 2011-2016
Table 4 Sales of Cheese by Category: % Value Growth 2011-2016
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2011-2016
Table 6 Sales of Unprocessed Cheese by Type: % Value 2011-2016
Table 7 NBO Company Shares of Cheese: % Value 2012-2016
Table 8 LBN Brand Shares of Cheese: % Value 2013-2016
Table 9 Distribution of Cheese by Format: % Value 2011-2016
Table 10 Forecast Sales of Cheese by Category: Volume 2016-2021
Table 11 Forecast Sales of Cheese by Category: Value 2016-2021
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2016-2021
Albalact SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Competitive Positioning
Summary 3 Albalact SA: Competitive Position 2016
Kaufland Romania Scs in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 4 Kaufland Romania SCS: Key Facts
Summary 5 Kaufland Romania SCS: Operational Indicators
Internet Strategy
Private Label
Summary 6 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
Summary 7 Kaufland Romania SCS: Competitive Position 2016
Executive Summary
Quick Market Overview
Vat Reduction and Law 321/2009
Artisanal Domination and Private Label Consolidation
Dominance of Modern Grocery Retailers Continues
Anticipated Premiumisation and Growth
Key Trends and Developments
Ethical Labels Arrive in Romania
Better for You - Romanian Version of "free From" Trend
the Right Product for Everyone: Trend Towards Individualisation
5d Tastes
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources












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