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Cheese in the Philippines

  • September 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

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In the Philippines, cheese is typically consumed as a sandwich filling or used as an ingredient for cooking. Towards the end of the review period, the promotion of the country’s leading spreadable processed cheese brand Cheez Whiz as a dip broadened the consumer usage of cheese beyond what most Philippine people would be accustomed to. The brand, which was previously used only as a spread, is effectively giving Filipinos new ideas how to consume it. This has been seen to increase the frequency...

Euromonitor International’s Cheese in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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