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Chocolate Confectionery in Kenya

  • September 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

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Chocolate confectionery continues to benefit from expansion in Kenya’s mid-income group but saw growth slow towards the end of the review period. This was chiefly due to high inflation towards the end of the review period. Chocolate confectionery is a relatively expensive snack in the country, carrying an average unit price more than three times that of ice cream and 18 times that of sweet biscuits. These more affordable options thus saw a stronger retail volume growth at the end of the review...

Euromonitor International’s Chocolate Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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