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Chocolate Confectionery in Kenya

  • September 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Chocolate confectionery continues to benefit from expansion in Kenya’s mid-income group but saw growth slow towards the end of the review period. This was chiefly due to high inflation towards the end of the review period. Chocolate confectionery is a relatively expensive snack in the country, carrying an average unit price more than three times that of ice cream and 18 times that of sweet biscuits. These more affordable options thus saw a stronger retail volume growth at the end of the review...

Euromonitor International’s Chocolate Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Chocolate Confectionery in Kenya
CHOCOLATE CONFECTIONERY IN KENYA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Chocolate Confectionery by Category: Volume 2011-2016
Table 2 Sales of Chocolate Confectionery by Category: Value 2011-2016
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2011-2016
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2011-2016
Table 5 Sales of Chocolate Tablets by Type: % Value 2011-2016
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2012-2016
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2013-2016
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2011-2016
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2016-2021
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2016-2021
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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