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Chocolate Confectionery in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

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Malaysian consumers are becoming increasingly concerned about the unit prices of chocolate confectionery and, in response, manufacturers and retailers are offering these products under price discounts, bundling promotions and free giveaways more often. For instance, the Kit Kat countlines brand now offers 30% price discount for its green tea and milk chocolate flavours, while the Snickers and Van Houten brands offer value packs and extra product at low prices. Free plastic containers are given...

Euromonitor International’s Chocolate Confectionery in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Chocolate
Confectionery
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ref:plp2016

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