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Chocolate Confectionery in Morocco

  • July 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

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Chocolate confectionery recorded positive results to register 4% retail value growth in 2016 due to a number of factors. Companies developed intelligent product strategies, resulting in the emergence of new references, such as associating chocolate shapes and packaging with cartoon characters, and inserting children’s gifts, such as surprise eggs. In addition, the Moroccan government is focusing on the rapid development of the Kingdom’s infrastructure with its national plan, Rawaj Vision 2020,...

Euromonitor International’s Chocolate Confectionery in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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