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Chocolate Confectionery in Poland

  • August 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

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In 2016, and for the second year in a row, retail volume sales of chocolate confectionery declined. The category of chocolate confectionery had gradually become saturated due to the long presence of chocolate products in Poland and relatively high per capita consumption, especially when compared to Western Europe. Moreover, the trend towards healthy products, as better alternatives were available such as plain yoghurts, granola bars or nuts, negatively affected sales. Customers demanded...

Euromonitor International’s Chocolate Confectionery in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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