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Chocolate Confectionery in Sweden

  • August 2016
  • 36 pages
  • Euromonitor International
Report ID: 482265

Summary

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Chocolate confectionery in Sweden is a mature category but also one with rather high margins and significant levels of advertising and product development. In 2016, manufacturers like Mondelez Sverige and Storck Sverige decided to launch not only fashionable brand extensions but also smaller pack sizes. As the health trend is adversely affecting the category, confectionery companies sought to ease the guilt associated with indulging in chocolate confectionery by offering consumers a form of...

Euromonitor International’s Chocolate Confectionery in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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