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Direct Selling in Brazil

  • January 2017
  • -
  • Euromonitor International
  • -
  • 41 pages

Beauty and personal care continued to dominate sales in this channel in 2016. However, the category recorded an unprecedented decline in 2015, with 2016 seeing current value growth which was barely in line with inflation. This was due not only to weakened demand but also the introduction of the IPI tax (Tax on Industrialised Products) on toiletries, fragrances and cosmetics, excluding shampoos, conditioners, bar soap and liquid soap. The tax came into force in May 2015, resulting in the prices o...

Euromonitor International’s Direct Selling in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Direct Selling in Brazil
DIRECT SELLING IN BRAZIL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2011-2016
Table 2 Direct Selling by Category: % Value Growth 2011-2016
Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 5 Direct Selling Forecasts by Category: Value 2016-2021
Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Avon Cosmeticos Ltda in Retailing (brazil)
Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Avon Cosmeticos Ltda: Private Label Portfolio
Competitive Positioning
Summary 2 Avon Cosmeticos Ltda: Competitive Position 2016
Natura Cosmeticos SA in Retailing (brazil)
Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 3 Natura Cosmeticos SA: Private Label Portfolio
Competitive Positioning
Summary 4 Natura Cosmeticos SA: Competitive Position 2016
Executive Summary
Economic Crisis Impacts Brazilians' Willingness To Spend
Competition Strengthens As Consumers Seek Out the Best Deals
Brazilians More Likely To Spend on Groceries As They Socialise at Home
Internet Retailing Posts A Weaker Performance Despite A Wider Product Range
Retailing Expected To Post A Better Performance As Brazil's Economy Recovers
Key Trends and Developments
Economic Woes Change Brazilians' Purchasing Habits and Affect Retail Sales
Digital Environment Strengthens Its Influence on the Retail Industry
Consumers Seeking Lower Prices Drive Sales in Warehouse Clubs
Operating Environment
Informal Retailing
Opening Hours
Summary 5 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value 2011-2016
Table 8 Cash and Carry Sales: Value 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 11 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 12 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 15 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 22 Retailing GBO Company Shares: % Value 2012-2016
Table 23 Retailing GBN Brand Shares: % Value 2013-2016
Table 24 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 25 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 27 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources












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