Direct Selling Market Analysis in Greece

  • June 2014
  • -
  • Euromonitor International
  • -
  • 34 pages

Greek consumers were forced to reduce their spending in every possible way, as average purchasing power reduced considerably during 2009/2010 in the country. Direct selling products which are considered luxuries saw a slowdown as a result.

Euromonitor International's report offers insight into major market dynamics driving the market . The report examines all distribution channels to provide segment insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of key retailing companies , with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Direct Selling industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Direct Selling in Greece

April 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Channel Prospects
Channel Data
Data table 1 Direct Selling by Segment : Value from 2005 to 2010
Data table 2 Direct Selling by Segment : % Value Growth from 2005 to 2010
Data table 3 Direct Selling Market Shares by Value from 2006 to 2010
Data table 4 Direct Selling Brand Shares by Value from 2007 to 2010
Data table 5 Direct Selling Projections by Segment : Value from 2010 to 2015
Data table 6 Direct Selling Projections by Segment : % Value Growth from 2010 to 2015
Executive Summary
Greek Economy Falters
Internet Retailing Still Finds Ways To Prosper
Non-grocery Equals Non-essential
Competitive Environment Is Tightening
Forecast Remains Cloudy in Light of the Country's Large Public Debt
Key Trends and Developments
Turbulent Economic Conditions
Internet Retailing Throws Down the Gauntlet
Government Regulation
Economic Conditions Help Private Label To Hit the Mainstream
the Prav Movement Hits Greece
Shopping Malls Continue To See A Relatively Good Performance
Market Indicators
Data table 7 Employment in Retailing from 2005 to 2010
Market Data
Data table 8 Revenues in Retailing by Segment : Value from 2005 to 2010
Data table 9 Revenues in Retailing by Segment : % Value Growth from 2005 to 2010
Data table 10 Revenues in Retailing by Grocery vs Non-Grocery from 2005 to 2010
Data table 11 Revenues in Store-Based Retailing by Segment : Value from 2005 to 2010
Data table 12 Revenues in Store-Based Retailing by Segment : % Value Growth from 2005 to 2010
Data table 13 Revenues in Non-Grocery Retailing by Segment : Value from 2005 to 2010
Data table 14 Revenues in Non-Grocery Retailing by Segment : % Value Growth from 2005 to 2010
Data table 15 Revenues in Non-store Retailing by Segment : Value from 2005 to 2010
Data table 16 Revenues in Non-store Retailing by Segment : % Value Growth from 2005 to 2010
Data table 17 Retailing Market Shares : % Value from 2006 to 2010
Data table 18 Retailing Brand Shares: % Value from 2007 to 2010
Data table 19 Store-Based Retailing Market Shares : % Value from 2006 to 2010
Data table 20 Store-Based Retailing Brand Shares: % Value from 2007 to 2010
Data table 21 Non-Grocery Retailers Market Shares : % Value from 2006 to 2010
Data table 22 Non-Grocery Retailers Brand Shares: % Value from 2007 to 2010
Data table 23 Non-store Retailing Market Shares : % Value from 2006 to 2010
Data table 24 Non-store Retailing Brand Shares: % Value from 2007 to 2010
Data table 25 Projection Revenues in Retailing by Segment : Value from 2010 to 2015
Data table 26 Projection Revenues in Retailing by Segment : % Value Growth from 2010 to 2015
Data table 27 Projection Revenues in Store-Based Retailing by Segment : Value from 2010 to 2015
Data table 28 Projection Revenues in Store-Based Retailing by Segment : % Value Growth from 2010 to 2015
Data table 29 Projection Revenues in Non-Grocery Retailing by Segment : Value from 2010 to 2015
Data table 30 Projection Revenues in Non-Grocery Retailing by Segment : % Value Growth from 2010 to 2015
Data table 31 Projection Revenues in Non-store Retailing by Segment : Value from 2010 to 2015
Data table 32 Projection Revenues in Non-store Retailing by Segment : % Value Growth from 2010 to 2015
Appendix
Operating Environment
Cash and Carry
Data table 33 Cash and Carry: Sales by National Brand Owner: Sales Value from 2007 to 2010
Data table 34 Cash and Carry: Number of Outlets by National Brand Owner: from 2007 to 2010
Definitions
Summary 1 Research Sources

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