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Drinking Milk Products in Denmark

  • July 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

While in general Danes consumed less milk than previously over the review period, the consumption of full fat fresh milk grew steadily. In 2015, full fat fresh milk saw a one percentage point increase in its share of the retail value sales of milk to 21%. This tendency shows that Danish consumers placed increasing importance on the taste of milk. At the same time, drinking milk products was also influenced by the health trend and demand for products with lower levels of sugar and higher protein...

Euromonitor International’s Drinking Milk Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Drinking Milk Products in Denmark
DRINKING MILK PRODUCTS IN DENMARK
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020
Arla Foods Amba in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 1 Arla Foods Amba: Key Facts
Summary 2 Arla Foods Amba: Operational Indicators
Competitive Positioning
Summary 3 Arla Foods Amba: Competitive Position 2015
Coop Danmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 4 Coop Danmark A/S: Key Facts
Summary 5 Coop Danmark A/S: Operational Indicators
Competitive Positioning
Summary 6 Coop Danmark A/S: Competitive Position 2015
Dansk Supermarked A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 7 Dansk Supermarked A/S: Key Facts
Summary 8 Dansk Supermarked A/S: Operational Indicators
Competitive Positioning
Summary 9 Dansk Supermarked A/S: Competitive Position 2015
Executive Summary
Premiumisation and Health and Wellness Drive Growth in 2015
New Private Label Lines Impact 2015
Major Players Continue To Dominate As Small Manufacturers Gain Value Share
Discounters Takes Value Share From Other Retail Channels
Packaged Food Expected To Grow Further Over the Forecast Period
Key Trends and Developments
Premiumisation and Exotic Flavours To Maintain Consumer Interest
Consumers' Busier Lifestyles Call for More Convenient Packaged Food Options
Health and Wellness Remains A Key Factor in Packaged Food in 2015
Private Label Continues Expanding in 2015
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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