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Drinking Milk Products in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

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The manufacturers of drinking milk products in Hungary had to face several challenges in 2016, including low farm-gate prices of milk, ongoing demand for good value for money products by price-sensitive consumers and a large volume of cheap imported drinking milk products. As a result, current value growth continued to be modest since category players were not able to significantly raise unit prices due to the presence of a large number of brands and producers.

Euromonitor International’s Drinking Milk Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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