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Drinking Milk Products in Iran

  • September 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Summary

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The drinking milk products category witnessed a relatively calm year in terms of value growth in 2016 compared to the significant developments of the review period. Average unit price growth was relatively low after the significant hikes in previous years and consumer demand for some categories witnessed healthy growth. A general increase in the popularity of fresh milk over shelf stable milk remained evident as a consequence of growing health and wellness concerns. A trend of consolidation...

Euromonitor International’s Drinking Milk Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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