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Drinking Milk Products in Japan

  • October 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

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Drinking milk products in Japan recorded a marginal decline in current terms in 2016 to reach ¥720.6 billion, primary due to the population decline in Japan. The population decline was stronger for the key consumer bases of milk: children and young people. The number of people aged 15 and below dropped from 23 million in 1990 to 16 million in 2015 in Japan, according to Euromonitor International’s Economy and Consumers data. Japan is experiencing rapid ageing of its population due to low birth...

Euromonitor International’s Drinking Milk Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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