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Drinking Milk Products in Morocco

  • September 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Drinking milk products in Morocco increased in current value by 2% in 2016. This represented a slowdown when compared with growth in 2015. This is explained by the growing social controversy about dairy products, with articles being published stating that cow milk is not appropriate for humans. Moreover, there have recently been more incidences of lactose and casein intolerance, which also raises questions about dairy consumption, impacting sales of drinking milk products.

Euromonitor International’s Drinking Milk Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Drinking Milk Products in Morocco
DRINKING MILK PRODUCTS IN MOROCCO
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016
Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016
Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021
Centrale Danone in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Centrale Danone SA: Key Facts
Summary 2 Centrale Danone SA: Operational Indicators
Competitive Positioning
Summary 3 Centrale Danone SA: Competitive Position 2016
Executive Summary
Packaged Food Records Slower Value Growth in 2016
Social Media and TV Shows Fuel Consumer Health Concerns
Domestic Companies Continue To Lead Packaged Food in 2016
Internet Retailing Continues To Grow in Popularity
Packaged Food Expected To Post Growth Over Forecast Period
Key Trends and Developments
Demand for Healthy and Natural Goods Continues To Grow Rapidly
Rising Demand for Gluten Free Foods
Internet Retailing Sales Rising Rapidly From Small Base
Dynamic Brand Licencing Developments
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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ref:plp2016

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