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Drinking Milk Products in New Zealand

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

The key trends influencing the category in 2016 were the increased popularity of natural and traditional milk, resulting in increased demand for organic milk products, and increased new product development activity focusing on the segment. Additionally, following on from the successful launch of Lewis Road Creamery’s Whittakers Chocolate Milk during the review period, drinking milk products has been reinvigorated on the back of the premiumisation and indulgence trends.

Euromonitor International’s Drinking Milk Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Drinking Milk Products in New Zealand
DRINKING MILK PRODUCTS IN NEW ZEALAND
Euromonitor International
September 2016


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016
Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016
Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021
Fonterra Brands (nz) Ltd in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 1 Fonterra Brands (NZ) Ltd: Key Facts
Summary 2 Fonterra Co-operative Group: Operational Indicators
Competitive Positioning
Summary 3 Fonterra Brands (NZ) Ltd: Competitive Position 2016
Goodman Fielder New Zealand Ltd in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 4 Goodman Fielder New Zealand Ltd: Key Facts
Competitive Positioning
Summary 5 Goodman Fielder New Zealand Ltd: Competitive Position 2016
Progressive Enterprises Ltd in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 6 Progressive Enterprises Ltd: Key Facts
Summary 7 Progressive Enterprises Ltd: Operational Indicators
Internet Strategy
Private Label
Summary 8 Progressive Enterprises Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Progressive Enterprises Ltd: Competitive Position 2016
Sanitarium Health Food Co, the in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 10 The Sanitarium Health Food Co: Key Facts
Competitive Positioning
Summary 11 The Sanitarium Health Food Co: Competitive Position 2016
Executive Summary
Low Interest Rates Drive Highly Competitive Retail Environment
Increasing Ethnic Diversity Influences Packaged Food
Leading Positions Remain Unchanged
Supermarket Duopoly Remains Intact
Economic Conditions To Impact Forecast Period
Key Trends and Developments
Changing Ethnic Demographic in New Zealand Influences Packaged Food
Co-branding Influencing New Product Development
Movements in Private Label Products
Increasing Consumer Focus on Supply Chains
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 Sales of Packaged Food by Region: Value 2011-2016
Table 21 Sales of Packaged Food by Region: % Value Growth 2011-2016
Table 22 Sales of Packaged Food by Rural vs Urban: % Value 2016
Table 23 Sales of Packaged Food by City: Value 2011-2016
Table 24 Sales of Packaged Food by City: % Value Growth 2011-2016
Table 25 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 26 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 28 Penetration of Private Label by Category: % Value 2011-2016
Table 29 Distribution of Packaged Food by Format: % Value 2011-2016
Table 30 Distribution of Packaged Food by Format and Category: % Value 2016
Table 31 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 32 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources












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