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Drinking Milk Products in New Zealand

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Summary

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The key trends influencing the category in 2016 were the increased popularity of natural and traditional milk, resulting in increased demand for organic milk products, and increased new product development activity focusing on the segment. Additionally, following on from the successful launch of Lewis Road Creamery’s Whittakers Chocolate Milk during the review period, drinking milk products has been reinvigorated on the back of the premiumisation and indulgence trends.

Euromonitor International’s Drinking Milk Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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