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Drinking Milk Products in Romania

  • November 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

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Drinking milk products recorded strong 7% current value growth in 2016. The dynamics had strong support from the perception of drinking milk products as healthy and the expansion of modern grocery retailers, which encouraged the change in purchasing habits from unpackaged to packaged products and from cheap products available in independent small grocers to more sophisticated and expensive ones. Therefore, the premiumisation of the offer was the result of the consolidation of the position of...

Euromonitor International’s Drinking Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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