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Drinking Milk Products in the Netherlands

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

In March 2016, discount retailers Aldi and Lidl began a price war in milk. Both retailers lowered their prices for 1-litre packs of milk by 3 euro cents to 39 cents. Leading supermarket chain, Albert Heijn, responded to this move by the discount retailers by lowering the price of the economy range, Zaanse Hoeve, by 9 euro cents to 40 euro cents for a 1-litre carton. This price war was a concern to the major players in milk as many argued that this new price level was unrealistic and damaged the...

Euromonitor International’s Drinking Milk Products in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Drinking Milk Products in the Netherlands
DRINKING MILK PRODUCTS IN THE NETHERLANDS
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016
Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016
Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021
Albert Heijn BV in Packaged Food (netherlands)
Strategic Direction
Key Facts
Summary 1 Albert Heijn BV: Key Facts
Internet Strategy
Private Label
Summary 2 Albert Heijn BV: Private Label Portfolio
Competitive Positioning
Summary 3 Albert Heijn BV: Competitive Position 2016
Royal Frieslandcampina NV in Packaged Food (netherlands)
Strategic Direction
Key Facts
Summary 4 Royal Friesland Campina NV: Key Facts
Competitive Positioning
Summary 5 Royal Friesland Campina NV: Competitive Position 2016
Unilever Nederland BV in Packaged Food (netherlands)
Strategic Direction
Key Facts
Summary 6 Unilever Nederland BV: Key Facts
Competitive Positioning
Summary 7 Unilever Nederland BV: Competitive Position 2016
Executive Summary
Rebounding Economy Boosts Consumer Confidence and Sales of Packaged Food
Drive for Convenience But Not Always at the Expense of Healthy Attributes
Ongoing March of Private Label As Consumers Remain Price Conscious
Modern Grocery Retailers Remain Dominant, Though Discounters Are on the Rise
Marginal Growth for Packaged Food As Consumers Will Continue To Seek Value
Key Trends and Developments
Packaged Food Registers Positive Growth Stimulated by Macroeconomic Trends
Manufacturers Launch New Flavours in Response To Consumer Demand and To Boost Sales
Premium Products Popular for Indulgence, While Private Label Booms for Necessities
Transparency in Product Origins Becomes More Important To Consumers
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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