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Drinking Milk Products in the US

  • September 2016
  • -
  • Euromonitor International
  • -
  • 41 pages

Drinking milk products saw a 2% value decline in 2016, to US$18.3 billion, a further downward turn from the previous few years. Drinking milk products saw an average 1% decline annually over the 2011-2016 review period. Overall, Americans are drinking less milk and are becoming wary of flavoured milk drinks, which they perceive to be unhealthy due to their high sugar content.

Euromonitor International’s Drinking Milk Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:
Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Drinking Milk Products in the US
DRINKING MILK PRODUCTS IN THE US
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016
Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016
Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021
General Mills Inc in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 1 General Mills Inc: Key Facts
Summary 2 General Mills Inc: Operational Indicators
Competitive Positioning
Summary 3 General Mills Inc: Competitive Position 2016
Hershey Co, the in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 4 The Hershey Co: Key Facts
Summary 5 The Hershey Co: Operational Indicators
Competitive Positioning
Summary 6 The Hershey Co: Competitive Position 2016
Executive Summary
Packaged Foods Records Steady Growth in 2016
American Consumers Take Health Into Their Own Hands
Ongoing Trend Away From "big Food"
Wider Distribution Landscape for Packaged Foods
Packaged Food Is Expected To See Modest Growth in the Coming Years
Key Trends and Developments
Technology and Innovation Drive the Market for Animal Product Substitutes
Concept of "healthy" Changing for Many Americans
Americans Spend More, But Cautiously, Thanks To Ongoing Economic Improvement
Demand for Convenience Continues To Dictate Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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