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Ear Care in Ireland

  • June 2013
  • -
  • Euromonitor International
  • -
  • 21 pages

Ear care in Ireland remains largely underdeveloped, due in large part to consumers’ reliance on home remedies for the treatment of ear wax, with olive oil often favoured as a means to loosen built-up ear wax. Despite advice from medical professionals and manufacturers alike, many Irish consumers continue to rely on cotton buds to maintain the cleanliness of the ear canal.

Euromonitor International's Ear Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in Ireland
EAR CARE IN IRELAND
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Claims of Recovery Fail To Convince Consumers
Value and Efficacy Key To Sales
Manufacturers Focus on Existing Brands
Chemists/pharmacies Leads in Consumer Health
Difficult Times To Come
Key Trends and Developments
Consumers Yet To Feel the Benefit of Recovery
Restrictions Lead To A Reduction in Product Choices
Protein Powder Booms
Healthfood Shops Face Challenging Times
Value for Money and Efficacy Are Key Consumer Issues
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Definitions
Sources
Summary 2 Research Sources












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