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Ear Care in Italy

  • July 2013
  • -
  • Euromonitor International
  • -
  • 29 pages

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As in eye care, consumers in Italy seem to prefer either Rx medication in the case of serious ear care issues, or they choose natural products, which they purchase in chemists/pharmacies, as well as parapharmacies/ drugstores. Generally speaking, ear care products are used mainly as pain relievers, often caused by aeroplanes and poor cabin pressure. In the last two years, due to the decreasing rate of people travelling because of the economic downturn, this was a need which declined...

Euromonitor International's Ear Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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