General Electric Co in Consumer Appliances (World)

GE relies heavily on the US market and has shown little interest in international expansion beyond its joint venture partnership with Mabe, which produces GE branded appliances on its behalf. In 2012, GE announced plans to “re-shore”, bringing jobs previously outsourced to China and Mexico back to its Louisville, Kentucky facility, in contrast to some of its US competitors, including Whirlpool.

Euromonitor International’s General Electric Co in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.