Table of Contents
As increasing competition resulted in more aggressive pricing strategies and the wider offering of promotional value packs, in 2016 gum companies increasingly looked to innovation and functional features to add value to their products. This was especially the case with producers of sugar-free gum. In particular, many brand extensions consisted of gum products with new, “improved” or longer-lasting flavours. Such products proved appealing to consumers seeking innovative products that offered...
Euromonitor International’s Gum in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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