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Gum in Guatemala

  • July 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Gum is dominated by one company in Guatemala, Kraft Centroamerica SA. The company’s dynamism in terms of marketing campaigns, new product development and launches has made gum a very active category. New flavours under its leading brands Trident and Clorets are very common and have managed to create a loyal consumer base. In 2016 the category registered retail value sales of GTQ315 million thanks to a 7% growth rate in current terms.

Euromonitor International’s Gum in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in Guatemala
GUM IN GUATEMALA
Euromonitor International
July 2016


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Gum: % Value 2012-2016
Table 6 LBN Brand Shares of Gum: % Value 2013-2016
Table 7 Distribution of Gum by Format: % Value 2011-2016
Table 8 Forecast Sales of Gum by Category: Volume 2016-2021
Table 9 Forecast Sales of Gum by Category: Value 2016-2021
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Executive Summary
Packaged Food Registers Strong Retail Value Growth in 2016
Innovation Targets the Upper End of the Consumer Base
Artisanal Products Are Very Important in Guatemala's Culture
Independent Small Grocers Leads Sales of Packaged Food
A Strong Forecast Period Performance Is Expected
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 Sales of Packaged Food by Region: Value 2011-2016
Table 21 Sales of Packaged Food by Region: % Value Growth 2011-2016
Table 22 Sales of Packaged Food by Rural vs Urban: % Value 2016
Table 23 Sales of Packaged Food by City: Value 2011-2016
Table 24 Sales of Packaged Food by City: % Value Growth 2011-2016
Table 25 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 26 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 28 Penetration of Private Label by Category: % Value 2011-2016
Table 29 Distribution of Packaged Food by Format: % Value 2011-2016
Table 30 Distribution of Packaged Food by Format and Category: % Value 2016
Table 31 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 32 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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