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Gum in Hungary

  • August 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Being a mature category, gum has been facing challenges in the Hungarian market to perform a relevant growth. Although the most important market players have been focusing on new product launches and advertisements, gum has also been seeing competition from other product categories as well, such as mints or medicated confectionery.

Euromonitor International’s Gum in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in Hungary
GUM IN HUNGARY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Gum: % Value 2012-2016
Table 6 LBN Brand Shares of Gum: % Value 2013-2016
Table 7 Distribution of Gum by Format: % Value 2011-2016
Table 8 Forecast Sales of Gum by Category: Volume 2016-2021
Table 9 Forecast Sales of Gum by Category: Value 2016-2021
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Executive Summary
Packaged Food Grows Both in Value and Volume in the Shadow of Price Sensitivity
Retailers Operate Stores Seven Days A Week Following the Lift of Sunday Trading Ban
Competition Remains Strong With A Large Number of Producers and Retailers
Internet Retailing and Discounters Continue To Expand
Packaged Food To Record Stable Performance Due To Demand for Convenience
Key Trends and Developments
Online Retailing in Packaged Food Continues To Grow Due To Lifestyle Trends
Retailers and Producers Are Forced To Increasingly Invest in Television Advertising
Cancellation of Sunday Closure of Stores Helps Boost Sales
Other Sectors Support Demand for Healthy Food Products
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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ref:plp2016

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