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Gum in Japan

  • August 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

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The consumption of gum in Japan recorded a low increase by of 1% in current value terms to reach ¥138 billion due to the high performance in sugar free gum. Gum in Japan witnessed a continuous decline in retail consumption for almost 10 years impacted by the decline in the number of smokers who comprise the main target audience of gum in Japan. However, retail sales hit their lowest point in 2014 to reach ¥134 billion. From 2015, retail sales in both volume and value slowly started to recover...

Euromonitor International’s Gum in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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