Table of Contents
Gum experienced a substantial downturn in 2015 as the slowdown in the Latvian economy led many consumers to reduce non-essential spending. In 2016, Wrigley’s Juicy Fruit and Perfetti Van Melle Group’s Mentos were both withdrawn from the category due to weak demand. These withdrawals meant that Orbit and Dirol remained the only major brands with a significant presence in this mature category in 2016.
Euromonitor International’s Gum in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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