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Gum in Macedonia

  • October 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Gum remained a highly concentrated category in 2016, dominated by several major players which established their positions when Macedonia gained independence in the early 1990s. In terms of innovation and new product development, 2016 was a somewhat more dynamic year for gum compared to 2015. In 2016, the category posted retail current value growth of 4% and volume growth of 3% to reach sales of MKD389 million and 210 tonnes, respectively.

Euromonitor International’s Gum in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in Macedonia
GUM IN MACEDONIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Gum: % Value 2012-2016
Table 6 LBN Brand Shares of Gum: % Value 2013-2016
Table 7 Distribution of Gum by Format: % Value 2011-2016
Table 8 Forecast Sales of Gum by Category: Volume 2016-2021
Table 9 Forecast Sales of Gum by Category: Value 2016-2021
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Executive Summary
Despite the Political Crisis, Packaged Food Continues To Record Growth in 2016
Chilled Processed Meat Has Changed Beyond Recognition
Domestic Manufacturers and Brands Dominate Packaged Food
Traditional Grocery Retailers Dominate Distribution in the Rapidly Changing Market
Continued Growth Expected in Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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