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Gum in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

The dominant positions of the leading brands such as Mentos, Extra and Wrigley’s Doublemint in gum in Malaysia present a major barrier to the potential entry of rival brands. These leading brands have very strong distribution networks and dominate retail shelves. Furthermore, consumers tend to choose these leading brands because of the assurance of high quality, their affordable prices and the wide range of flavour variants available such as doublemint, peppermint, spearmint and juicy fruit.

Euromonitor International’s Gum in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in Malaysia
GUM IN MALAYSIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 Sales of Gum by Flavour: Rankings 2011-2016
Table 6 NBO Company Shares of Gum: % Value 2012-2016
Table 7 LBN Brand Shares of Gum: % Value 2013-2016
Table 8 Distribution of Gum by Format: % Value 2011-2016
Table 9 Forecast Sales of Gum by Category: Volume 2016-2021
Table 10 Forecast Sales of Gum by Category: Value 2016-2021
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Gum

ref:plp2016

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