Table of Contents
Gum was a comparatively uneventful category in 2016. Following a couple of years of negative media attention surrounding the potentially health-damaging effects of chewing gum, the category stabilised towards the end of the review period. New flavour launches continued to add novelty value and boost value sales, the biggest being the introduction of Extra Superberries in 2015.
Euromonitor International’s Gum in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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