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Gum in Portugal

  • July 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Summary

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Gum growth was limited by a lack of innovation in 2016. Moreover, according to industry experts, a growing number of Portuguese consumers are brushing their teeth in order to refresh their breath rather than using gum. Therefore, gum retail volume and current retail value sales declined by 4% and 2% respectively in 2016, with this poor performance being in line with review period CAGRs.

Euromonitor International’s Gum in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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