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Gum in Sweden

  • August 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

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More new fruit flavours were launched and promoted in 2015 and 2016 than earlier in the review period, particularly products under the Mentos brand, with this coinciding with a similar trend in sugar confectionery. These launches of fruit-flavoured sugar-free gum have more of a confectionery positioning than traditional mint-flavoured gum, which is consumed for its oral health and breath freshening attributes. Understandably, the Mentos brand targets a younger audience via its unorthodox...

Euromonitor International’s Gum in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Gum

ref:plp2016

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