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Gum in the United Kingdom

  • July 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Wrigley’s Extra will be largely responsible for growth in gum in 2016, thanks to a number of shifts in the brand’s marketing and positioning towards the end of the review period. Wrigley first merged its Orbit brand into the Extra range from late-2014, with Orbit disappearing from sale by the end of 2015. This created a stronger brand identity. The company then relaunched Extra in 2015 with a "new, improved taste" and packaging, with the brand increasingly seeking an oral care positioning. The...

Euromonitor International’s Gum in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in the United Kingdom
GUM IN THE UNITED KINGDOM
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 Sales of Gum by Flavour: Rankings 2011-2016
Table 6 NBO Company Shares of Gum: % Value 2012-2016
Table 7 LBN Brand Shares of Gum: % Value 2013-2016
Table 8 Distribution of Gum by Format: % Value 2011-2016
Table 9 Forecast Sales of Gum by Category: Volume 2016-2021
Table 10 Forecast Sales of Gum by Category: Value 2016-2021
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Mondelez UK Ltd in Packaged Food (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Mondelez UK Ltd: Key Facts
Summary 2 Mondelez UK Ltd: Operational Indicators
Competitive Positioning
Summary 3 Mondelez UK Ltd: Competitive Position 2016
Executive Summary
Packaged Food Value Sales Increase With Growth Still Minimal
Are We Getting Closer To A Big Foods Era?
the Power of Private Label Brands
Discounters Continues To See An Outstanding Performance
GDP Growth and Innovation To Shape the Future of Packaged Food in the UK
Key Trends and Developments
Authenticity in Brands Comes To Prominence
Issues of Health and Wellness Impact Snacking in the UK
Discounters Continues To Gain Shares in the UK
Concerns Over the Impact of Brexit on the Food Industry
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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Related Market Segments :

Gum
Food

ref:plp2016

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