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Gum in the US

  • July 2015
  • -
  • Euromonitor International
  • -
  • 37 pages

From 2009 sales of gum in the US struggled, declining in every year and dropping by 15% from 2009 to 2014. The category’s struggles stemmed from a variety of factors, from a lack of interest amongst young consumers to strong competition from more effective power mints, which do not produce waste. In response, manufacturers introduced a variety of new flavour, product and packaging innovations, but none were able to turn gum around. In fact, some have even suggested that this dramatic...

Euromonitor International’s Gum in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Gum in the US
GUM IN THE US
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2010-2015
Table 2 Sales of Gum by Category: Value 2010-2015
Table 3 Sales of Gum by Category: % Volume Growth 2010-2015
Table 4 Sales of Gum by Category: % Value Growth 2010-2015
Table 5 Sales of Gum by Flavour: Rankings 2010-2015
Table 6 NBO Company Shares of Gum: % Value 2011-2015
Table 7 LBN Brand Shares of Gum: % Value 2012-2015
Table 8 Distribution of Gum by Format: % Value 2010-2015
Table 9 Forecast Sales of Gum by Category: Volume 2015-2020
Table 10 Forecast Sales of Gum by Category: Value 2015-2020
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Gum by Category: % Value Growth 2015-2020
Hershey Co, the in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 1 The Hershey Co: Key Facts
Summary 2 The Hershey Co: Operational Indicators
Competitive Positioning
Summary 3 The Hershey Co: Competitive Position 2015
Executive Summary
the "snackification" of Packaged Food Continues
"clean Label" Commitments Proliferate
"big Food" Loses Share To Smaller Brands
Convenience Wins the Day
the Corporate Landscape Is Set To Change in the Coming Years
Key Trends and Developments
the "snackification" of Packaged Food Continues in the US
Mounting Distrust of "big Food" Amongst Consumers
"clean Label" Makes Major Inroads
Mergers and Acquisitions Pepper the Landscape in 2015
Convenience-focused Channels Win
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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Related Market Segments :

Gum
Food
Confectionery

ref:plp2015

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