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Gum in Turkey

  • September 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

Advertisements and new product launches are the driving factors behind growth in this area. Leading companies Kent Gida and Perfetti Van Melle Gida continue to invest in leading brands like First, Vivident, Falim and Mentos. In addition, they have also increased investment in social media in order to boost awareness of their brands. New flavours, packaging and consumption occasions (eg chewing gum to clear the mind) were all advertised in 2016, thus boosting overall growth.

Euromonitor International’s Gum in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gum in Turkey
GUM IN TURKEY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2011-2016
Table 2 Sales of Gum by Category: Value 2011-2016
Table 3 Sales of Gum by Category: % Volume Growth 2011-2016
Table 4 Sales of Gum by Category: % Value Growth 2011-2016
Table 5 Sales of Gum by Flavour: Rankings 2011-2016
Table 6 NBO Company Shares of Gum: % Value 2012-2016
Table 7 LBN Brand Shares of Gum: % Value 2013-2016
Table 8 Distribution of Gum by Format: % Value 2011-2016
Table 9 Forecast Sales of Gum by Category: Volume 2016-2021
Table 10 Forecast Sales of Gum by Category: Value 2016-2021
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Gum by Category: % Value Growth 2016-2021
Bim Birlesik Magazacilik As in Packaged Food (turkey)
Strategic Direction
Key Facts
Summary 1 BIM Birlesik Magazacilik AS: Key Facts
Summary 2 BIM Birlesik Magazacilik AS: Operational Indicators
Competitive Positioning
Summary 3 BIM Birlesik Magazacilik AS: Competitive Position 2016
Yildiz Holding As in Packaged Food (turkey)
Strategic Direction
Key Facts
Summary 4 Yildiz Holding AS: Key Facts
Competitive Positioning
Summary 5 Yildiz Holding AS: Competitive Position 2016
Executive Summary
Packaged Food in Turkey Continues To Demonstrate Positive Growth in 2016
the Country Experiences Political and Economic Difficulties in 2016
Private Label Share Is Increasing
Value Share of Modern Grocery Rises Over Review Period
Packaged Food To See Good Growth Over the Forecast Period
Key Trends and Developments
Political Conflicts in the Country Affect the Overall Packaged Food Market in 2016
Growing Urbanisation and the Young Population of the Country Have Significant Impact on Growth
Increased Unit Prices Stimulate Value Sales Growth in 2016
Private Label Increases Across the Packaged Food Market
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources












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