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Sugar Confectionery in Morocco

  • July 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

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Sugar confectionery witnessed the emergence of an impressive number of advanced products in 2016, which helped the category record 7% retail value growth to reach Dh1.6 billion. Manufacturers invested in product innovation, such as combining new flavour mixes, developing new packaging shapes and sizes, and associating products with well-known cartoon characters, which was very attractive to both adults and children.

Euromonitor International’s Sugar Confectionery in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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