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Sugar Confectionery in Romania

  • August 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

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Sugar confectionery recorded growth in both volume and value terms in 2016. The performance was primarily the response of the population to the economic growth and the rising confidence in the future, as they bought more sugar confectionery. The category had previously been negatively affected by the impulse nature of its products and the perception of them being unnecessary items. But this changed with the increased propensity for consumption in 2016.

Euromonitor International’s Sugar Confectionery in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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