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Fruit/Vegetable Juice in Bolivia

  • May 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

Summary

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More demanding consumers favour growth of 100% juice over fruit-flavoured drinks as consumers perceive 100% juices as healthier options. However, this trend is more clearly marked among mid- and high-income earners who can afford such products. Lower socioeconomic groups continue to purchase fruit-flavoured drinks because of the higher litre per boliviano that these products offer them. However, in general, these consumers are not aware of the difference between 100% juices and fruit-flavoured...

Euromonitor International's Fruit/Vegetable Juice in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2013

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